I-Italy is a group of journalists, academics and “public intellectuals” determined to create an authoritative point of encounter, information, and debate on the Internet concerning Italy and Italian America.

In the past few months they’ve discussed this idea at the John D. Calandra Italian American Institute, where the Eusic initiative (Empowerment of the US-Italy Community) is hosted. Eusic is promoted by the Sociology Department of the University of Rome “Sapienza” and its goal is to facilitate the creation of a journalistic and cultural bilingual web portal dedicated to the Italian/American community.

From the synergy between these projects i-Italy is born, with “Italian/American Digital Project” as its subtitle.

i-Italy will offer to the community the necessary instruments for the creation of a bilingual project on the Web which will focus on three major fields:

1) Information and discussion on current, social and cultural events: with the areas “Magazine” and “Multimedia,” in which articles, movies, photos and audio files will be published;

2) In-depth examination and cultural debate: with the areas “Op-eds” and “Specials,” in which opinions, comments, columns, analyses, and reviews will be hosted;

3) Community building/social networking: with the areas “Blog” and “Community,” in which all readers will be able to freely present their own experiences and opinions with personal pages, forums, discussion groups, mailing lists

The project addresses three major segments of a large potential audience:
• Americans of Italian descent
• Americans with no Italian ancestry, but who have an interest in Italy and Italian lifestyle and culture.
• Italians living and working in the U.S.

It also addresses three main topics:
• Italian America: social, political and cultural events related to the Italian/American community.
• Italy in the U.S.: Italian events in America, including among others artistic, cultural, and business events;
• Italy in italy: current events in the fields of politics, society, culture and “lifestyle”, including fashion, style, cuisine, and tourism.

Finally, the project is bilingual, with English as its main language as it is spoken by the most part of our target audiences.

In the past few months the’ved discussed this idea at the John D. Calandra Italian American Institute, where the Eusic initiative (Empowerment of the US-Italy Community) is hosted. Eusic is promoted by the Sociology Department of the University of Rome “Sapienza” and its goal is to facilitate the creation of a journalistic and cultural bilingual web portal dedicated to the Italian/American community.

From the synergy between these projects i-Italy was born, with “Italian/American Digital Project” as its subtitle.

i-Italy will offer to the community the necessary instruments for the creation of a bilingual project on the Web which will focus on three major fields:

1) Information and discussion on current, social and cultural events: with the areas “Magazine” and “Multimedia,” in which articles, movies, photos and audio files will be published;

2) In-depth examination and cultural debate: with the areas “Op-eds” and “Specials,” in which opinions, comments, columns, analyses, and reviews will be hosted;

3) Community building/social networking: with the areas “Blog” and “Community,” in which all readers will be able to freely present their own experiences and opinions with personal pages, forums, discussion groups, mailing lists

The I-Italy project addresses three major segments of a large potential audience:
• Americans of Italian descent
• Americans with no Italian ancestry, but who have an interest in Italy and Italian lifestyle and culture.
• Italians living and working in the U.S.

It also addresses three main topics:
• Italian America: social, political and cultural events related to the Italian/American community.
• Italy in the U.S.: Italian events in America, including among others artistic, cultural, and business events;
• Italy in italy: current events in the fields of politics, society, culture and “lifestyle”, including fashion, style, cuisine, and tourism.

Finally, the project is bilingual, with English as its main language as it is spoken by the most part of our target audiences.

Il Geniale compositore chiuderà,  Domenica 17 ottobre all’El Rey Theatre di Los Angeles,   con uno show unico nell’ambito del suo tour mondiale “Solo Piano”,  la seconda edizione di Hit Week presentando in anteprima mondiale il suo nuovo album “ALIEN” in uscita in Italia il prossimo 28 settembre.

Mentre la band salentina degli Après La Classe, trionfatori dell’estate 2010 con il tormentone  “Mamma l’Italiani” si esibirà Sabato 16 Ottobre sempre all’El Rey Theatre, in quella che si preannuncia una serata ad alto contenuto ritmico insieme a Roy Paci e Negrita.

Hit Week si terrà negli Stati Uniti dal 9 al 17 Ottobre prossimi a New York ed a Los Angeles.  Oltre che dai concerti dal vivo di alcuni dei più importanti artisti italiani, le due città statunitensi saranno invase dalla migliore creatività Made in Italy: feste,  showcase,  cinema, dj set e tantissimi altri avvenimenti che coinvolgeranno le migliori location di New York (dal 9 al 13 Ottobre in occasione del Columbus Day Week End, con anteprima l’8) e di Los Angeles  (dal 13 al 17 Ottobre) rappresentando l’arte italiana attuale, lontana dagli stereotipi che spesso accompagnano gli italiani all’estero,  e capace di conquistare i mercati internazionali. Previsti gli show dal vivo di Elisa, Giovanni Allevi (solo L.a.), Ludovico Einaudi, Negrita, Roy Paci & Aretuska, Après La Classe (solo L.a.) , La Blanche Alchimie.

Inoltre grazie al contest promosso dal Ministro della Gioventù e da Mtv New Generation due artisti emergenti potranno  suonare a New York e a Los Angeles sullo stesso palco degli artisti protagonisti di Hit Week. www.mtv.it/hitweek
A disposizione i pacchetti all inclusive promossi, in esclusiva per l’Italia, dal Cts per vivere da protagonisti un viaggio al centro della musica. www.cts.it/hitweek .

Hit Week è realizzato con la partecipazione del Ministro della Gioventù, promosso da ICE, Ministero dello Sviluppo Economico e Federazione dell’Industria Musicale Italiana, prodotto da Music Experience Roma e Mela Inc Los Angeles. Con la partecipazione del Consolato Italiano di Los Angeles, dell’Istituto Italiano di Cultura di Los Angeles e di New York e con la fondamentale presenza di : Mtv, Gibson, Too Late, Cts, Rockol, Paiste, Dw, L.a. Weekly, Campus Circle, Kcrw, Arnaldo Caprai Winery, Spumanti Bisol, Fattoria Montefasolo.

Per Informazioni sul Festival ed i biglietti: www.hitweek.it
Ufficio Stampa Hit Week Italia – Gianluca Liberati – itapress@musicexperience.eu
Ufficio Stampa & Promo Hit Week NY – Mark Gartenberg - mark@mglimited.com
Ufficio Stampa & Promo Hit Week L.a. – Kelly Hargraves - kellyhargraves@gmail.com

www.too2late.com

A wrist-band watch in a variety of colors.

That’s how it looked like, at the MOMA design store in New York, the item that captured the attention of a young Italian entrepreneur Ale Fogazzi, the creator of the Too Late brand. After obtaining the international distribution rights of the product, Ale redefined the design concept of the product with a certain Italian flavor and style which turned it into a must-have item.
Over 10.000 pieces were sold only in the first 10 days of the product ‘s release. Today, there are over 1000 Too Late distribution points in Italy alone.
The speed at which the product is currently being sold indicates the major proliferation of the Too Late brand worldwide. This is all due to the excellent company performance that resulted in the product’s rather early success.

The company’s new headquarters located in Franciacorta incorporates all the company’s departments into one unit. The former logistic and advertisement departments are now interconnected with the design and style sector where creativity and exuberance are in charge. By being constantly in touch with the research and development sector, the company’s top executives interpret the latest trends and the coolest vibes in the world of fashion and entertainment, in order to astonish the public with new projects with Too Late imprint. Too late continues to entertain the youth of Europe by making their appearance more stylish and cool.

Hedonist, irreverent, fast. Too Late is keen on facing future challenges leveraging from the energies that define it.

Welcome on board 2 Too Late’s  Hit Week 2010 Official Premier Partner

www.too2late.com

A wrist-band watch in a variety of colors.

That’s how it looked like, at the MOMA design store in New York, the item that captured the attention of a young Italian entrepreneur Ale Fogazzi, the creator of the Too Late brand. After obtaining the international distribution rights of the product, Ale redefined the design concept of the product with a certain Italian flavor and style which turned it into a must-have item.
Over 10.000 pieces were sold only in the first 10 days of the product ‘s release.  Today, there are over 1000 Too Late distribution points in Italy alone.
The speed at which the product is currently being sold indicates the major proliferation of the Too Late brand worldwide. This is all due to the excellent company performance that resulted in the product’s rather early success.

The company’s new headquarters located in Franciacorta incorporates all the company’s departments into one unit. The former logistic and advertisement departments are now interconnected with the design and style sector where creativity and exuberance are in charge. By being constantly in touch with the research and development sector, the company’s top executives interpret the latest trends and the coolest vibes in the world of fashion and entertainment, in order to astonish the public with new projects with Too Late imprint. Too late continues to entertain the youth of Europe by making their appearance more stylish and cool.

Hedonist, irreverent, fast. Too Late is keen on facing future challenges leveraging from the energies that define it.

It’s always TOO LATE

Un grande Festival di musica italiana in America, 10 giorni di esibizioni live in 8 locations, New York e Los Angeles, due tra le più importanti città del mondo e un contest per suonare oltre oceano sul palco con i migliori artisti della nostra penisola, sono gli ingredienti di Mtv New Generation Contest Hit Week.

Mtv Italia, con il Ministro della Gioventù e Hit Week vogliono dare la possibilità a giovani artisti di farsi conoscere e di esibirsi nella patria della musica mondiale, gli Usa, accanto ai maggiori artisti italiani in occasione del Festival Hit Week che si terrà il prossimo ottobre a New York e Los Angeles.

Per il secondo anno consecutivo Hit Week esporta la musica italiana all’estero attraverso diversi concerti sparsi in molte location americane e quest’anno grazie al contributo di Mtv Italia e del Dipartimento della Gioventù fa un passo in avanti promuovendo non solo la musica italiana già conosciuta ma anche band e artisti emergenti che possono avere un futuro in ambito artistico.

Grazie a Mtv New Generation Contest Hit Week, infatti, tutti possono partecipare al concorso andando sul sito www.mtv.it/hitweek, dove gli artisti emergenti possono caricare i propri file audio o video entro il 26 settembre. Tra tutti i partecipanti, che devono essere under 35 anni, una giuria selezionerà  2 finalisti che andranno a suonare a New York e a Los Angeles sullo stesso palco con Elisa, Negrita, Ludovico Einaudi, Roy Paci & Aretuska e La Blanche Alchimie.

Il Ministro Giorgia Meloni commenta così il progetto: «Crediamo che la musica, assieme al talento giovanile, sia uno dei patrimoni nazionali più importanti. Per questo abbiamo voluto dare alle giovani promesse musicali italiane l’opportunità di esibirsi di fronte ad un grande pubblico, sui due dei più prestigiosi palcoscenici mondiali e in compagnia di artisti di fama internazionale, sicuri che sapranno farsi valere» dichiara il ministro della Gioventù, Giorgia Meloni.

«Saper valorizzare il talento della gioventù significa avere fiducia nelle nuove generazioni e dimostrare di voler davvero investire nel futuro – prosegue il ministro – Ora tocca ai nostri giovani artisti trovare tramite le note giuste per la via del successo»

Per tutte le informazioni, ulteriori premi e il regolamento : www.mtv.it/hitweek

Per Informazioni sul Festival: www.hitweek.it

Partner dell’iniziativa: Gibson Guitar,  CTS e Too Late.

Ufficio Stampa Mtv Italia – Simona Caputi 02762117258 – Claudia Loda 02762117218

Ufficio Stampa Ministro della Gioventù – Cristina Missiroli – Capo Ufficio Stampa

tel. 06 6779 2052 fax 06 6779 2376 – c.missiroli@governo.it

Ufficio Stampa Hit Week Italia – Gianluca Liberati – itapress@musicexperience.eu

Ufficio Stampa & Promo Hit Week NY – Mark Gartenberg – mark@mglimited.com

Ufficio Stampa & Promo Hit Week L.a. – Kelly Hargraves – kellyhargraves@gmail.com